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StratComms Event: Responsible Innovation & Building a Purpose Driven Brand in the VC Ecosystem (Members Only)
Investing for financial returns and positive impact is possible. That’s the theme of a new book Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation by General Catalyst Managing Partner, Hemant Taneja. Let’s discuss how venture capital can play a role in building companies creating technology that does good and avoids harmful, unintended consequences.
Participants will hear from General Catalyst CMO Jennifer Zimmerman about why VC firms need to lead with purpose; our unique responsibility and opportunity to help build next generation companies that are built for financial and societal returns, and the increasing importance of a robust brand and modern marketing capabilities in the VC space.
• Jennifer Zimmerman, General Catalyst CMO
• Sabrina Fang, NVCA VP Communications
All webinar attendees will receive a free copy of Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation