Venture capitalists will pledge concrete measures to bring greater diversity to their predominantly white male profession during a high-profile event at the White House.

Tuesday’s announcement from venture capital’s trade group will take place during the White House’s first Demo Day to showcase technologies from the nation’s diverse set of entrepreneurs and kick off a new initiative to bring greater diversity to the tech world.

For its part, the National Venture Capital Association is making a commitment “to advance opportunity for women and underrepresented minorities in the entrepreneurial ecosystem,” the trade group says in a letter to President Obama that was exclusively shared with USA TODAY.

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