When Greg Robinson decided he wanted to create a new venture capital firm, he wanted to build it in a place with an abundance of momentum and entrepreneurship, and a great interest in tech and disruption. But the place he decided to build his new venture firm—the area with those qualities he deemed key to success—was not sunny Silicon Valley, bustling New York or dynamic Boston. Instead, Robinson launched 4490 Ventures in Madison, Wisconsin.
Longtime Wisconsin venture capitalist John Neis of Madison-based Venture Investors, himself a Wisconsin native, certainly understands the feeling about Wisconsin’s startup ecosystem that drew Robinson to the cheese state. After graduating from the University of Wisconsin, Madison, Neis felt that there was tremendous opportunity for entrepreneurship in his home state, especially with a top research university like the University of Wisconsin. (more…)